Type of Publisher: I decided to go with Penguin Random House press. They date back to the early 1800’s. It wasn’t until 1927 that is was renamed to Random House. Penguin was established in 1935. PRH has many other publishers and presses with them. They are a Trade publisher. They focus on printing books for older readers, young and average adults. For instance, the publish books like mystery&suspense, literary fiction, teen& young adults. romance, science fiction, biography and memoir, children’s books, and cook books. They have many positions; more specifically 12,000 people globally. “Publishes 70,00o digital and 15,000 print titles annually, with more than 100,000 eBooks available worldwide.” They publish many popular and best-seller books. Besides their Board of Directors jobs, PRH offers many other positions as well. They broke it down into three categories: Experienced, Entry_Level and Fulfillment. The Experienced jobs would be for publishing professionals; Entry-level would be beginners; Fulfillment would be distribution. “This complex organization receives picks, packs and ships out an average more than 1.2 million books daily to customers around the world.” Besides on their website, they advertise in many different ways; in book stores, social medias and online shopping.
Market: There target audience is young/ older adults. They are very diverse. They have operations in 20 countries across five continents. The picture above is popular books printed by PRH with Speak. They created Speak specifically for older readers.
Funding: PRH has nearly 250 editorially and creatively independent publishing imprints. They get funding from production and the published imprints. “The PRH foundation has awarded more than two million dollars in scholarships through it’s Creative Writing Award program for young writers since it was established in 1993, with separate, additional grants distributed though our newest foundation program, the National Teacher Awards for Literacy.” I couldn’t find anything really specific on funding, but I drew the conclusion that they are very popular.
Successes: They have published “everything from National Book awards to Printz awards to Coretta Scott King awards and Finalists.” Their Speak list features strong titles year after year. For example, John Greens “Paper Towns,” sold very well, then the movie came. The sales went up more drastically. The same can be said for Gayle Foremans “If I Stay.”
Challenges: This was hard to find. I believe their biggest challenges would be other publishing companies. Many publishing companies can produce copies of the same book and all of them try to be different.