Publishing and the Digital Revolution (Digital v. Print)

 

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I am actually a journalism major and a professional writing minor and the journalism professors ask us the question of whether or not we think printed resources will eventually be dead, many share different opinions on the subject. I don’t think they will, not during our lifetime at least.

Our attention span is so short now that it’s hard for some of us millenials to sit down and stay focused on a specific book or story. Technology is rapidly continuing to advance, which in the long run will continue to effect publishing every few years.

“Digital technology changed the game entirely.  At first, because the Web was primarily used for direct response marketing, only newspapers were affected. But with the arrival of more visually impactful tablets, magazines’ display advertising business has come under attack as well.  Profit margins, once in the mid-to-high 20’s, are now in the low teens” (Forbes).

“The greatest challenge for publishers today is to create new business models. Unfortunately, most haven’t even begun the process due to misplaced nostalgia for distribution revenue.  In that sense, paywalls represent the greatest threat to old-line publishers” (Forbes).

A lot of people think the biggest affect is technology along with the culture we currently live in. That’s probably true to an extent.Many publishers have excellent technology teams and successful new players like Bleacher Report and Huffington Post rarely have particularly sophisticated platforms” (Forbes).

“In previous years with print books, publishers played a valuable economic role because they converted typewritten manuscripts into printed books and got them into the hands of distributors and retailers. The digital world is different because “transforming a writer’s words into a readable e-book product can be done with a combination of software and a minimal amount of training” (optimity).

It’s kind of important in this day and age to understand how to publish with other publishers and also know how to self-publish. A lot of authors don’t realize they have the power to market their own books.

“It’s true that many traditional book publishers don’t do these things very well, particularly when it comes to producing and marketing eBooks in the new world of branding, social media, and in-person events. But, that just suggests that we are likely to see the rise of new, more agile, and more effective digital book publishers in the future, not the demise of the publishing function” (optimity).

itself.http://www.forbes.com/sites/gregsatell/2014/10/05/how-old-school-publishers-can-win-in-the-digital-age/#28bfa2ee6a68

http://www.optimityadvisors.com/insights/blog/how-useless-are-book-publishers-digital-age

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