Reading/ Readership

Who is reading?

Facts:

  • Nearly half of all Americans ages 18 to 24 read no books for pleasure.
  • Although reading tracks closely with education level, the percentage of college graduates who read literature has declined.

  • 65% of college freshmen read for pleasure for less than an hour per week or not at all.

  • The percentage of non-readers among these students has nearly doubled—climbing 18 points since they graduated from high school.

More Facts here: https://www.arts.gov/sites/default/files/ToRead.pdf

What are readers reading?

People read a variety of things everyday. They can read in their free time, on break at work, public transportation, on the toilet and such. According to Digital Book World, in 2015, these ebooks were the most popular:

  1. The Girl on the Train
  2. The Longest Ride
  3. The Stranger
  4. Outlander
  5. NYPD Red 3
  6. The Nightingale
  7. All the Light We Cannot See
  8. Dead Wake: The Last Crossing of the Lusitania
  9. The Husband’s Secret
  10. Cone Girl
  11. The Residence: Inside the Private World of the White House
  12. Allegiant
  13. The Silent Girls
  14. Insurgent
  15. Memory Man
  16. Wild: From Lost to Found on the Pacific Crest Trail
  17. A Spool of Blue Thread
  18. Beyond Belief: My Secret Life Inside Scientology and My Harrowing Escape
  19. Silent Scream
  20. Divergent
  21. The Boys in the Boat: Nine Americans and Their Epic Quest for Gold at the 1936 Berlin Olympics
  22. The Liar
  23. The Shadows: A Novel of the Black Dagger Brotherhood
  24. Dragonfly in Amber
  25. All I Ever Need Is You

Most of the books on this (outdated) list are fiction. There are many books on here everyone has probably heard of.

How readers read

Digital Book World also said: “Among consumers’ favorite ways to get books for personal reading, 18 percent prefer to read for free, 26 percent claim that they never pay full price (for example, they purchase used books), 16 percent claim to prefer to purchase ebooks only, 18 percent declare that they “save when they can,” and 22 percent are impulse buyers, purchasing books they like as soon as they see them.”

Mobile Reading

Digital Book World said: “Today’s professional—and her office environment—are ever-evolving, and so are the ways that she consumes information. Her need to diversify and increase professional development skills on the go makes the need for on-demand, easy access to resources a necessity. This is but one reason why publishers should place emphasis and importance on engaging business and corporate professionals through mobile learning. Mobile learning is projected to be a $38 billion industry by 2020.”

Making texts more accessible from a mobile device increases the amount of readers. Since a mobile device, phones, tablets, laptops and such, are commonly used, it makes sense to make texts available for these devices.  The more text that are available on mobile devices, the more people publishers/ companies can reach out to. “The digitization of the reading experience is changing this limitation, however, and opening up a new frontier that publishers are starting to use to their advantage.” Some people like to read anything they can get their hands on. We as people can be lazy. Some would rather buy a book on their phone instead of going to a book store.

Politics

Publishers weekly said: “The gain for the full year came despite the lack of many big hits (Harry Potter and the Cursed Child was last year’s top print seller) and distractions caused by the presidential election. Indeed, bookstore sales were up 6.1% in the first half of 2016 but softened as the year, and the election, wore on. A hoped-for post-election sales bounce did not materialize. Bookstore sales in December were down 3.1% compared to a year ago.” They said that politics was a “distraction,” to the sales of “big hits.” (In politics defense, Harry Potter and the Cursed Child didn’t flop because of politics, it flopped because people didn’t like it.) When it came to politics, many were able to access the latest tragedies (political events, debates) on their mobile devices.

RID

The Readers Insight Data is a concept developed by Anders Breinholst. “Reader Insights Data” (RID) will provide information on exactly who the target audience is, reducing the risk of buying international rights to books that are not a perfect fit for the publisher.” This would decrease the amount of money spent on rubbish the publisher doesn’t need. It would increase money for texts people will read.

I apologize for the quality of this post. It sucks.

Discussion Questions:

  1. What effects the way you read?
  2. Do you prefer a phone, kindle, laptop etc?
  3. Do you believe that sales of print books will decrease as technology develops?

Sources:http://www.digitalbookworld.com/2017/progressive-publishing-content-on-demand/

http://www.digitalbookworld.com/2016/big-data-coming-publishing-industry/

http://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/72837-bookstore-sales-rose-again-in-2016.html

http://www.digitalbookworld.com/2017/impact-pricing-book-buying-behavior/

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