Publishing and the Digital Revolution (Digital v. Print)



I am actually a journalism major and a professional writing minor and the journalism professors ask us the question of whether or not we think printed resources will eventually be dead, many share different opinions on the subject. I don’t think they will, not during our lifetime at least.

Our attention span is so short now that it’s hard for some of us millenials to sit down and stay focused on a specific book or story. Technology is rapidly continuing to advance, which in the long run will continue to effect publishing every few years.

“Digital technology changed the game entirely.  At first, because the Web was primarily used for direct response marketing, only newspapers were affected. But with the arrival of more visually impactful tablets, magazines’ display advertising business has come under attack as well.  Profit margins, once in the mid-to-high 20’s, are now in the low teens” (Forbes).

“The greatest challenge for publishers today is to create new business models. Unfortunately, most haven’t even begun the process due to misplaced nostalgia for distribution revenue.  In that sense, paywalls represent the greatest threat to old-line publishers” (Forbes).

A lot of people think the biggest affect is technology along with the culture we currently live in. That’s probably true to an extent.Many publishers have excellent technology teams and successful new players like Bleacher Report and Huffington Post rarely have particularly sophisticated platforms” (Forbes).

“In previous years with print books, publishers played a valuable economic role because they converted typewritten manuscripts into printed books and got them into the hands of distributors and retailers. The digital world is different because “transforming a writer’s words into a readable e-book product can be done with a combination of software and a minimal amount of training” (optimity).

It’s kind of important in this day and age to understand how to publish with other publishers and also know how to self-publish. A lot of authors don’t realize they have the power to market their own books.

“It’s true that many traditional book publishers don’t do these things very well, particularly when it comes to producing and marketing eBooks in the new world of branding, social media, and in-person events. But, that just suggests that we are likely to see the rise of new, more agile, and more effective digital book publishers in the future, not the demise of the publishing function” (optimity).



Oxford University Press


Type of Publisher: The publisher I have chosen is Oxford University Press. It is a department of the University of Oxford. It publishes worldwide. According to its website it is the largest university press with the largest amount of global presence. It publishes in various companies in more than 40 languages, in both print and digital formats. The website says Oxford University publishes for all audiences ranging from children, to teens, to young adults, and so on. The press is made up of delegates appointed by staff of Oxford University. They have offices all over the world in the U.S., New Zealand, Malaysia, Pakistan, Mexico, etc. They have editorial positions, publicity, sales, marketing, sponsoring, and a diverse range of positions. They currently publish more than 6,000 titles a year worldwide.

Market: The publisher appears to advertise worldwide. Oxford University Press delegates certain individuals to take on certain advertisement and marketing positions in order to make products known. Due to different parts of Oxford University Press being located in so many different areas throughout the world I think they get a little bit of advertising everywhere.

Funding: Due to Oxford University Press being so well-known and well-known across the world the funding most likely comes from the majority of the works published. I couldn’t find specific details anywhere discussing this but I’m just assuming it comes from a variety of sources and works. It publishes english language teaching materials, children’s books, literary journals, scholarly journals, printed music, and textbooks. There are plenty of ways for it to gather revenue in different ways.

According to the website the University’s funding comes from several different sources. This includes external research funding from charities, trusts, foundations, and industry. The university receives government grants as well. “Other income includes annual transfers from Oxford University Press, income from the commercialization of research, and philanthropic support,” according to the website. Academic fees also play a role in the university’s funding along with investment income.


Successes: One of its biggest success stories is that it has published and continues to publish many religious texts. For example, the website discusses how the university created its right to print the King James version of the bible in the 17th century. It allowed the press to continue advancing its publication.

There’s also a series on phonics, which help children who are learning to read. They also have a series on the class Pippi Longstocking books.

Challenges: The Oxford University Press began in the 1400s and was taken over by various upper class individuals. Different changes have been made with it both good and bad. I think one of its biggest challenges was finally establishing something that meant something to people and could finally publish just about whatever it wanted. It is a publisher that has enhanced education for both teachers and students, informs individuals about different religions, informs individuals about different topics, and allows many people to learn different things while viewing its various publications. It’s so big now it’s hard to see what all it has and has not published.


Blog Assignment One-The Echo


Amanda Nettles

  • Who is the audience? How does the design appeal to that audience

The website I have chosen to analyze and review is called the UCA Echo. Both the print and online version. The audience is definitely UCA students and faculty. Sometimes if the news is bigger other audiences view the site such as other news publications, other students, and possibly diverse age groups. The site is fairly easy to navigate through and consists of different tabs like entertainment, sports, news, etc. so audiences can typically find exactly what they are looking for.

  • How does the layout aid readability and understanding?

The layout is nice. It’s black, purple, and white—typical UCA colors. The site also has photos of the current issue published that week, which is interesting. So the site takes the PDF files of the issue published that week and publishes that issue onto the website. It allows readers to see the articles published for that week if they missed grabbing a copy on campus. It is understandable for readers.


  • How do images clarify and enhance the text?

The UCA Echo hires photographers and volunteers to take photos for every event or news story covered. The pictures usually actually do something for the stories and articles published. They aren’t just random photos or used as a filler photo. They allow readers to get a visual of what happened at an event. The photographers take photos that truly capture something and are really meaningful for viewer.s

  • What mood does the design evoke? How do the design elements work together to create that mood?

The mood of the overall design is calming, professional, and concise. Everything is easy to navigate through and have kind of school spirit as well because of the color scheme. The entire layout and design is well done. The design is clear and concise and viewers can usually find exactly what they are looking for. It is important for students to understand what’s going on, on their specific campus. I think the design allows students and faculty to become informed about what’s going on.