The “digital revolution” has singly handily changed the traditional publishing. Digital Media is only one of the forms of the “digital revolution”. With the rise of sales in ebooks, many thought that hard copies of books will be long gone. With the rise of the digital revolution, we also saw the rise of digital media. Digital media does provide a cheaper and easier form of marketing for publishers and authors. But as digital media grows and evolves, it has also become harder for authors to get their name out there. It also helps the publishers to provide a cheaper way of marketing.
“As social media platforms evolve, adding new tools, mobile offerings, and enhanced personalization, indie authors are evolving with them. Facebook, Twitter, and the other major platforms are more crowded than ever, requiring authors to find more creative ways to be heard above the noise.” There is so much more to marketing using digital media than simply making an account and posting, “Buy My Book!” While using these sites is cheap, there does have to be some money put to get your name around.
WAYS TO GET YOUR GAIN AN AUDIENCE:
- On most of social media sites, such as Facebook and Twitter, you can pay to promote your account and your posts.
- Google Ads are a big hit with a lot of self- publishers.
- Post Videos on Youtube
- Make connections with other authors in the same genre. They can post about your book to help you.
- Live streaming on social media. Authors can post live videos to help interact with their readers, such as Q & As.
- A interactive website is also a big hit with authors. You can post excerpts along with other things.
BenBella Books was founded in 2001 in Dallas, Texas. It aims to be a choice for authors who want a more personal publishing experience. Even though they are a small independent publishing company, they are very successful. They have published a lot of well-known authors, along with 14 New York bestsellers. One title also sold over two million copies.
BenBella Books has a small list of that they go by to operate their business:
- Publish wonderful, exciting books
- Provide our authors with true partnership in every aspect of the publishing process
- Creatively and aggressively market every book we publish
- Generate significant value for our authors
- Understand and exploit the rapidly changing publishing and marketing environment
Type of Publisher: The publishers main focus is Nonfiction, but it does has its occasional fiction stories. From what I could tell from their website, it was filled with a lot of cookbooks, self-help, and biographies. It also has a lot of true crime and pop culture titles. They follow along with most big trade publishing companies, in which they release in the fall and the spring. BenBella has 28 employees whose jobs vary from freelance editors, writers, marketing, senior editors, graphic designers, art director, and many others.
Market: From what I could find, their market is adults. The books that they have reach an audience of a healthier group of people. The people who would be interested in their titles would already have some information or already reading the genre. The publisher advertises on all social media platforms. They also have a place on their website for press releases and catalogs. BenBella’s website is also very user-friendly.
Funding: They get their funding like an other big publishing companies through sales of their books. They also have two small imprints, SmartPop Book and BenBella Vegan.
Success: I have not found a lot of success stories about the authors. I did find out that they have 14 New York Bestsellers with one title selling over two million copies. I look all over the site and could not find which one it was. There have been other books that have won awards as well.
Challenges: I have also not found a lot about their challenges. From my research, I found out that BenBella is a pretty big company with smaller imprints. I would say that their biggest challenge would be big trade publishing companies. Compared to them BenBella would be up against alot.
For the first blog assignment, I decided to discuss Lauren Conrad’s blog. I am a huge of different blogs, but this one is probably my favorite. It has something for whatever you want. It has fashion, food, health, and makeup along with other things.
The audience of the blog would be young women early 20s to early 30s. The blog cover different discussions that includes post about being on your own or doing things on a budget. It is set for young women starting their lives. The design appeals to the audience because the colors are very soft and the font adds a feminine aspect to it as well. It also very friendly for different technology.
The layout aids readability and understanding by being professional, but also very simple to use. It also uses a lot of pictures, so that it is more open and inviting.
The images really add to the blog. The picture are included to show and inform, so it is not so stuffy. It really pulls the audience in, and makes the post easier to read. The audience of this blog isn’t wanting a long post before it gets to the good stuff. They want it to be easy to navigate and find.
The mood of the blog is very calming and happy. The design helps to create this mood because of the colors and pictures. It is also very easy to use.