- Before a bookstore decides to sell a book, the publisher gives the bookstore a catalog with that certain seasons new books and a copy of what is on their back list catalog.
- A sales representative that is either hired by the publisher or an independent sales group whose only association with the publisher is that they are helping sell their titles, they relay book orders and inform the publishers if any book stores need more shipment.
- There are also book distributors that acts as a marketer, warehouse, and shipping department. They are the ones that sell books to libraries, wholesalers, and bookstore. They take most of the weight off of the publishers in selling the actual books.
- Wholesalers stock large varieties of titles from many publishers making it an “every once in awhile” kind of place for a bookstore or library to buy their books from.
- There are many ways and places books are sold, here are some of the most popular bookstores within the United States:
- Amazon Books
- Barnes & Noble
- Books, Inc.
- Family Christian Stores
- Half Price Books
- Hudson News, chiefly located at airports and train stations
- LifeWay Christian Resources
- Many independent bookstores around the country are also successful in reaching their readers.
- Books are not only limited to just physical bookstores thanks to the digital age. Online bookstores have made it super accessible for people to buy more books at a faster rate and cheaper cost. Here are some:
BatCat Press is a small Independent Press that was founded in 2009 by a managing directer and six high school students. Since then BatCat has grown into one of the top independent publishers specializing in homemade limited editions of new works by both first time and established authors.
Type of Publisher: This publisher is an Independent Publisher started by high school students but turned into one of the top Independent publishers. They specialize in handmade limited edition new works by both first time and established authors. Since 2009 they have published 12 works of poetry and prose, produced countless broadsides and chapbooks, and sold hundreds of one-of-a-kind journals and artist’s books. This year they have 11 staff members along with 1 managing editor. They employ mainly high school students to give them the opportunity to work in a professional press environment while upholding high literary standards, publishing work that is both innovative and accessible.
Market: The market for this publisher is a small market consisting of those who enjoy poetry, prose, chapbooks, journals and artist’s books but their published items are not limited to an age group they are for anyone who is in high school and older.
Funding: The press is funded by Lincoln Park Performing Arts Charter School
Successes: One of the publisher’s success stories is that they have been featured to the AWP Bookfair for the past 8 times that it has been held. They also have been featured in a review called “The Best Thing I saw at #AWP15” at Kendraspondence in 2015. The books and various journals they have published have many positive reviews. The press has also been featured in The Beaver County Times in 2016.
Challenges: Some of the challenges that the publisher faces is that it is such a small press and that they do not publish that many books a year. Even with being one of the top independent publishers, they do not do a lot of advertising or marketing to really get their name out there. So because it is such a small press, its hard for them to really have a grip in the publishing world.
I chose to evaluate the 25th Anniversary cover of The Alchemist by Paulo Coelho.
- Who is the audience? How does the design appeal to that audience?
The audience that the author and publishers intended to reach with this book cover were readers who are late teens and college students but with saying that, I am aware of many older adults being submerged into the world that Coelho has created with this book. The design appeals to this audience because it is a more colorful cover along with it having a drawn picture on the front of it. The back cover offers a picture of a moon while the front cover depicts a sun. This allows readers a more colorful view for both the front and back of the book.
- How does the layout aid readability and understanding?
The layout of this book is much like a normal novel layout. It aids readability because this book is divided into different parts. Unlike chapters, when an author divides their story into parts it allows the reader to read the biggest parts of the story in the order they come in without stopping the reader mid conflict. This also helps with understanding because it allows the reader to intake more of the story line without having to take a pause ever 15-20 pages.
- How do images clarify and enhance the text?
Since it is a traditional book layout there are very few pictures. The pictures that the book does contain are small black and white illustrations that depict what is happening within the text which gives the reader a visual to go with the words they are reading. So yes, the images clarify and enhance the text.
- What mood does the design evoke? How do the design elements work together to create that mood?
The mood that the design evokes is an adventurous one. It creates a cover that looks like the character(s) are going to embark on a journey within the black and white text of the book. The design elements work together to create that mood because the cover includes what looks to be an excerpt from a treasure map within the sun. While the moon on the back encloses a quote from the book about destiny. And when one is trying to discover their destiny, it normally involves traveling and journeying to some far off place.