Blog 3 Instructions: Exploration of an Issue/Trend

Now that we’ve mapped out the publishing industry and developed a basic understanding of the kinds of publishers involved, it is time to more fully discuss the issues, questions, and concerns those in publishing are currently discussing. As a result, our final series of blog posts will help us delve into the conversations taking place in the field.


  1. Research your assigned topic using the links provided under Publishing Resources.
  2. Write a post that provides an engaging overview of the issue. In the post, include links to three of the articles you read.
  3. Publish your blog post at least one full day in advance of your presentation date.
  4. Prepare a series of discussion questions about the topic. You will use these to lead the class in an in-class discussion the day you present.

We, as a class, will have read your post and the linked articles prior to the start of class the day you present.

Blog 2 Instructions: Publisher Profile

Our second series of blog posts will help us explore the vast array of publishers and presses.

To complete the blog, you will need to choose a specific publisher (whether a trade press, an academic/scholarly press, a literary journal, an independent/non-profit publisher, or a magazine) and put together a profile. Your profile should provide details and descriptions of the following:

Type of Publisher: What kinds of publications does this publisher produce? Describe its list(s) and aesthetic. How many publications does the publisher develop each year? How many people, and in what functions, does the publisher employ?

Market: Who is the publisher’s market? Is it diverse or narrow? Where does the publisher advertise?

Funding: How is the publisher funded?

Successes: Describe one of this publisher’s success stories.

Challenges: What kinds of challenges does this publisher face?

To complete the publisher profile, you will need to do some behind the scenes research. Explore the publisher’s website as well as reviews and articles written about the publisher. See our list of publishing resources to get started.

Blog 1 Instructions: Design Analysis

First, welcome to our course blog! Although we will explore the full publishing process this semester, we will start by analyzing the end goal: a published project.

Publishing projects, especially today, can take many forms: print books, E-books, magazines (online or print), blogs, websites, newsletters, pamphlets, etc. But they all have one thing in common: they have to be usable and appealing to their intended audiences.

As a result, our first array of blog posts will analyze and explore what makes a design effective.

To complete this blog, choose a publication that you admire, whether a particular print book, a single magazine issue, a blog, or an online journal issue. Then, step back, think about the published object as a work of art, and explicate what makes that design effective.

Considering elements such as typeface, layout, size, paper weight, and use of images, your blog should address the following questions:

  • Who is the audience? How does the design appeal to that audience?
  • How does the layout aid readability and understanding?
  • How do images clarify and enhance the text?
  • What mood does the design evoke? How do the design elements work together to create that mood?

Your post should include textual analysis as well as images that illustrate your observations.

We will begin sharing our blogs here on Friday, January 20th.